Y2 Analytics is a Salt Lake City-based market research and data analytics group with extensive experience measuring and analyzing public opinion, predicting consumer behavior, and providing data-driven strategic consulting.
Our strength is transforming the vast mountain of raw data that is available to corporate firms, municipalities, advocacy groups, and political campaigns into strategic knowledge that sells products, determines branding strategy, wins elections, and passes laws.
We pride ourselves on translating often overwhelming amounts of data into clear, actionable information.
We are experts in traditional public opinion polling and focus groups, advanced market research techniques, and cutting-edge analytics.
Our passion for research is driven by the variety and depth of our expertise and experience of our people. We come from the worlds of survey research, advanced analytics, statistics, local government, business, communications, political science, and campaign management. The expertise and experience of our people are the foundations for creative and innovative client solutions.Contact Us
Y2 Analytics can analyze consumer choices and help companies more efficiently target their messages in ways that maximize returns with their marketing strategies
Our research and analysis can provide vital information to elected officials and staff about public preferences for difficult policy decisions
Our opinion and research experts can help campaigns and companies navigate the complex political and public affairs issues that increasingly affect entities of all sizes
Quin is a recognized survey researcher and a partner at Y2. He has particular expertise with sampling, weighting, and online modes, including pioneering the probability online panel, which is being increasingly utilized by market researchers.
He has fielded numerous political, academic, and professional surveys via traditional telephone interviews, novel internet modes, and even increasingly rare in-person interviews. His publications appear in a variety of academic outlets including Political Analysis, Public Opinion Quarterly, the American Journal of Political Science, and Cambridge University Press.
Quin received his Ph.D. from the Ohio State University where he focused on elections, public opinion, and survey research methods. In addition to his work at Y2, he is the former Director of the Center for the Study of Elections and Democracy and an Associate Professor of Political Science at Brigham Young University.
Kelly is a partner at Y2 , a survey specialist and a political scientist. He has directed the Utah Colleges Exit Poll, a poll that has surveyed voters in the state of Utah for over 30 years. Kelly’s expertise in questionnaire development includes experience with numerous randomized survey experiments and A/B testing.
His publications appear in a variety of academic journals including Public Opinion Quarterly, Political Behavior, the Journal of Politics, and the Journal of Political Marketing.
Kelly received his Ph.D. from Columbia University where he researched political parties, public opinion and voting behavior. He is also the former Director of the Center for the Study of Elections and Democracy at BYU and is currently a senior research fellow.
Scott is the Managing Partner at Y2 and has led the execution of polling, microtargeting, focus groups, and custom analytics for over a hundred national and state campaigns, parties, and outside groups – ranging from bids for city hall to bids for the White House. Additionally, he served as a data advisor and analyst for a presidential campaign in the Dominican Republic. From 2010 to 2013, he worked as the Director of Data Strategy for TargetPoint Consulting, a national political strategy and microtargeting firm. He served as the Deputy Analytics Officer at Jeb 2016, Inc. in Miami, FL and has been a primary strategist for Mia Love since 2014.
He is a researcher and a campaign politics practitioner, specialized in making research findings actionable.
Scott is a graduate of Brigham Young University.
VP of Operations
As Vice President of Operations, Nick is involved in managing – at both a strategic and operational level – the company’s key functions.
Nick has spent the last decade in business operations, successfully helping organizations innovate, grow, and succeed. Prior to his work at Y2 Analytics, he spent seven years as Director of Operations at TargetPoint Consulting, one of the nation’s leading public opinion and microtargeting research firms. Nick also worked on Mitt Romney’s 2008 presidential campaign, serving as the Headquarters Operations Manager and Human Resources Director. Before joining the campaign, Nick served in the Bush Administration at the White House, and during college he worked as an Intern for the Heritage Foundation in Washington, DC.
An Ohio native, Nick has a Master’s Degree in Public Administration from Brigham Young University and a Communications/Business Management degree from Brigham Young University- Idaho.
Nick joined Y2 Analytics in 2017 and currently lives in Bluffdale, Utah with his wife and kids, all of whom are outdoor-loving baseball fans.
Director of Research
Kyrene serves as the Director of Research at Y2 Analytics. She is a skilled researcher with a background in both qualitative and quantitative methods. She specializes in questionnaire design, survey management, data analysis, and focus group administration for various clients in diverse arenas, including corporate branding, municipal policy, and political campaigns. Prior to joining Y2, Kyrene worked with GS Strategy Group, a national polling and strategic consulting firm where she collaborated on dozens of projects for candidates, interest groups, trade associations, and major corporations. She is a graduate of Brigham Young University.
Director of Data Science
Luke is the Director of Data Science at Y2. He has extensive experience in political data analysis, predictive modeling, and data visualization, and he utilizes these skills to help generate deep strategic insights for his clients. Before joining Y2, Luke served as Senior Data Services manager for Data Trust in Washington, DC, where he oversaw client management for more than 30 political and non-political organizations during the 2016 election cycle. Luke’s political experience also includes work for Jeb 2016 and TargetPoint Consulting, where he played a major role in nationwide voter targeting efforts throughout the 2014 midterm elections. Luke is a graduate of Georgetown University.
Jade is a graduate of Utah State University where he majored in both statistics and political science and was named 2017 undergraduate student of the year by both major departments. While attending Utah State University, he worked as an intern for Y2 Analytics and became adept at data visualization – contributing to research projects for a variety of corporate, municipal, and political clients.
He is currently pursuing a Ph.D. in political science at the University of Michigan, but continues working with Y2 Analytics as needed on a project-by-project basis. He also keeps Y2 informed of the latest developments in the field of survey statistics to ensure that the company’s analytical toolbox remains versatile and cutting edge.
Tatiana is a data analyst with Y2 and works primarily on data visualization and analytics. She has a background in survey research methods, quantitative and qualitative research, and econometrics. Tatiana’s prior work experience includes analytic and visualization work for TargetPoint Consulting in Alexandria, VA, as well as survey management and research for the Center for the Study of Elections and Democracy at Brigham Young University. She is a graduate of Brigham Young University.
Kathryn is a systems developer for Y2 Analytics who specializes in data storage, transfer, and reporting. Her contributions in research, design, programming, and testing of software have helped to streamline key components of Y2’s regular deliverables. She graduated from Snow College with an Associates of Science and is currently studying Computer Science at the University of Utah. Her interests include collecting anecdotal stories and trivial facts, stand-up comedy, and the Antiques Road Show.
Kassidy is an Intern for Y2 Analytics who works primarily as an account representative – tracking projects, managing deadlines, and handling client correspondence. She served as an Intern with the Kansas State Legislature in the Office of the Kansas Senate Majority Leader and in the Washington D.C. Congressional Offices of Senator Jerry Moran and Congressman Kevin Yoder. Before coming to Y2, Kassidy worked as an Executive Assistant at Vivint Smart Home. She is a graduate of the University of Kansas with a degree in Political Science.
Colton is a recent graduate of Brigham Young University. His studies focused on quantitative and experimental research along with statistical analysis. Colton has experience working for a member of the Utah House of Representatives and for the Center for the Study of Elections and Democracy where he was in charge of data analysis and presentations for various projects.