Y² Analytics is a Salt Lake City-based market research and data analytics group with extensive experience measuring and analyzing public opinion, predicting consumer behavior, and providing data-driven strategic consulting.

Our strength is transforming the vast mountain of raw data that is available to corporate firms, municipalities, advocacy groups, and political campaigns into strategic knowledge that sells products, determines branding strategy, wins elections, and passes laws. We pride ourselves on translating often overwhelming amounts of data into clear, actionable information. We are experts in traditional public opinion polling and focus groups, advanced market research techniques, and cutting-edge analytics.

Our passion for research is driven by the variety and depth of our expertise and experience of our people. We come from the worlds of survey research, advanced analytics, statistics, local government, business, communications, political science, and campaign management. The expertise and experience of our people are the foundations for creative and innovative client solutions.