Corporate

Demystify the landscape of brands and consumer behavior

Experts in brand research and market research.

Explore our approach.

We’ve helped brands across industries build their funnels, increase consideration rates, and optimize their marketing campaigns. Our best in class research practices have academic roots. We design advanced market research studies to account for potential sources of measurement error to deliver reliable, scientific results.
Our sampling teams will help you with the trade off calculus between cost and benefit of various sampling methods. We are a premier Qualtrics Brand Experience partner – we can help you get the most out of the most powerful research platform on the market.

Our Tools

Brand Research

Strategic brand landscapes and baseline studies

Longitudinal brand tracking

Funnel conversion drivers analysis

Ad hoc brand lift studies

Media mix modeling

Brand ladder modeling

Market Research

Survey design

Sampling methodology

Survey experiments

Drivers modeling

Standard equation modeling

Maxdiff analysis

Conjoint analysis

Pricing analysis

Case Studies

Technology Company

Since 2019, Y² Analytics has worked with a Fortune 100 technology company to conduct customer sentiment, brand reputation, segmentation, and product fit research. This has included valuable marketing message testing in advance of the release of new features and products for several business lines and key drivers’ analysis to discover what informs consumer product use and purchase. We have also conducted international sentiment studies in 14 global markets including focus groups and localized, translated surveys, to help the company connect with audiences abroad. A number of our studies include time series data, like tracking studies to analyze brand health over time or user behavior over time, including urgent time sensitive studies in reaction to current events. Advanced analysis like channel optimization modeling has also been conducted, helping the company develop efficient processes and strategies—empowering the company to optimize advertising spends.