Public Affairs and Campaigns

Public Affairs and Campaigns

Discover insights that power winning efforts

  • Running for public office? Looking to understand and drive public perception in your area? Y² Analytics conducts custom research and analysis projects that power winning efforts.
  • Our team of researchers has decades of experience working on behalf of political campaigns, community interest groups, and political action committees. We pride ourselves on a commitment to statistical rigor, refusing to sacrifice accuracy for expediency.
  • We also know that conducting good political research today requires innovation. We are passionate about new methods and techniques that ensure our voter research is cost-effective and relevant for our clients. We provide our clients with guidance on the trade-offs between different methods, as well as detailed advice on how to transform their data into actions.
  • Our experienced team of analysts and researchers have delivered insights that have won elections nationwide.

Our Tools

  • Focus groups
  • Polling
  • Message testing
  • Turnout modeling
  • Voter scoring

Case Studies

 

Cox for Utah

In the 2020 and 2024 Utah gubernatorial elections, Y² Analytics has worked as the primary political research partner of the Spencer Cox for Utah campaign. Y² has supported the campaign with a wide variety of research projects including message testing, focus groups, voter turnout modeling, voter targeting, and election night analysis. Y²’s timely and cutting-edge analysis in 2020 helped the Cox campaign emerge victorious in both the Republican primary race as well as the November general election.

Our Clients

Our Public Affairs and Campaigns Experts

Luke Carter

Partner, Vice President of Data Science

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